100% Pure

100% Pure is truly 100% Pure - that means all our products are healthy, nourishing and do not contain any synthetic chemicals, artificial fragrances, chemical preservatives or any other toxins. Another exciting thing about 100% Pure is that our cosmetics are colored from antioxidant rich fruits and vegetables (whereas every other cosmeticss company uses dyes or minerals to color their products). We love animals and refuse to support anything that hurts animals which is why none of our formulas are ever tested on animals. All our makeup brushes are from synthetic fibers. No animals were hurt for their fur and no animals were hurt for any of our ingredients.