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Urban Decay Maintains Leaping Bunny Certification

November 27, 2012—
On November 26, 2012, L’Oréal announced its acquisition of Urban Decay, a company certified cruelty-free by the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program. Urban Decay was one of the first cosmetics companies to be approved under the Corporate Standard of Compassion for Animals. This standard, managed by leading animal protection groups in the United States and Canada, is the only true guarantee that a product is free from new animal testing for ingredients, formulations, and finished products.

Urban Decay will maintain its product formulas and be managed as an independent subsidiary. Urban Decay’s policy on animal testing will remain unchanged as will its recent commitment to CCIC that it will not enter foreign markets, such as China, where animal testing on cosmetics is required.

Urban Decay is currently certified under the Corporate Standard of Compassion for Animals. In order to attain such status a company has to:

- Guarantee that no new animal testing is used for finished products or ingredients in any phase of product development by the company, its laboratories, or suppliers;
- Obtain assurances from their suppliers and manufacturers that no animal testing has been conducted on their behalf after a fixed date; and
- Agree to allow verification of this policy through an independent audit program.

It is our understanding that Urban Decay fully intends to continue meeting the requirements of the Leaping Bunny Program. However, we recognize that there will be many ethical consumers who are concerned about giving their financial support to an overall parent corporation, such as L’Oréal, which has not committed to ending animal testing. Therefore, all versions of our Compassionate Shopping Guide and web listings notate if a listed company is a “Cruelty-free subsidiary of a parent company that does not comply” so that they can make fully informed purchasing decisions.

Since 1996, the Coalition for Consumer Information on Cosmetics has been connecting compassionate consumers with cruelty-free companies. The CCIC is made up of the following organizations: American Anti-Vivisection Society; Animal Alliance of Canada; Beauty Without Cruelty, USA; Doris Day Animal League; Humane Society of Canada; The Humane Society of the United States; and the New England Anti-Vivisection Society. CCIC's international partner is the European Coalition to End Animal Experiments. On the web at www.LeapingBunny.org.

For more information, contact the CCIC at (888)546-CCIC or admin@LeapingBunny.org.

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